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Indicator Definitions


Thanks to the indicators and metrics provided by gemiusAudience, the process of media planning has become much easier. Below are presented definitions of the key terms directly related to measuring internet audience. There are also definitions of metrics which can be generated by means of the gemiusExplorer application.



Basic Definitions used in charts and tables


Visitors (real users)


The number of individuals who generated at least one page view on the monitored web site (or a group of sites) within a given time period. This number represents the reach of the web site and shows the actual number of people – not computers or cookies – who visited the web site. In this way, it is possible to determine the socio-demographic profile of these people in the study.




The percentage of visitors (real users) who generated at least one page view on the monitored web site within the given time period to the total number of internet users within a given time period.


Page View


The number of page displays (WWW documents) of a given internet web site in an internet user's browser. When an internet user views a web page, this generates a Page View. The Page View is recorded through a special tracking script that has been placed in the code of the relevant web page.

The gemiusAudience study allows to calculate all the indicators mentioned above for users belonging to certain target groups (eg. woman with higher education or people at the age from 15 to 24).



Other definitions used in the gemiusAudience study Show/hide